The stuff you’d never think of while organizing your parade…

There are a lot of minor details that can create major hiccups on parade day if you didn’t properly prepare. The speed of the floats, do you have security, who cleans after, are permits required, what is the route, how much space in between floats, the order of floats, insurance, etc. These and so many more questions need to be answered well before parade day.

Continue reading “The stuff you’d never think of while organizing your parade…”

Your budget is just as important as the parade itself.

The costs to budgeting a Parade are for more expansive then you would have realized, luckily we are here to help. Things to take into consideration when planning a budget; permits, security, clean up, advertising, sponsorship funds, responsibility for floats (yours or sponsors), how many participants, registration deadlines to confirm involvement, signs to be made, etc. Continue reading “Your budget is just as important as the parade itself.”

Parades Are Opportunities. Make Them Count.

Parades are much more than entertainment. They establish relationships between
customers and businesses on a different level. This is the businesses or sponsors
opportunity to interact and interface with new and existing customers in a
completely different atmosphere than in a retail environment and to present a unique personal image that will change the way spectators see or interpret the culture and business. Continue reading “Parades Are Opportunities. Make Them Count.”

Parade Safety: What you can do to stay safe

Parades are a ton of fun. They entertain children, promote businesses, and drive people to small towns, all things we truly value as an organization.

When organizing your parade, take some time to look at what feel are fundamental guidelines to follow to ensure everyone’s safety. We suggest putting these safety guidelines in your Parade Cloud ‘Parade Rules’ tab for all of your participants to see and adhere to.

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The Interactive Parade Program is Coming!

Parade Cloud is revolutionizing the parade industry. Not only have we developed the world’s first and only online parade program that allows busy parade committees to organize a parade in half the time, we have now introduced probably the most valuable feature: our Interactive Parade Program.

This feature provides thousands of parade spectators an amazing parade experience. As the parade passes, they can learn more about the unit in front of them by reading their bio, clicking their webpage link, and enter a giveaway.

This also allows the units to extend their message and brand to thousands of people in a more effective way.

First tested in Annandale’s 4th of July Parade, local businesses have claimed an immediate increase in calls and business days after the parade. They have also claimed they are excited about next year’s possibilities.

Check out Annandale’s Interactive Parade Program here.

Check out today to see how you can make your parade the best ever!

We are shooting for a Summer 2019 release!



Parade Cloud Open for Business

By Dwight Gunnarson, Founder of

Today, March 1, 2012, opens for business. Parade Cloud is the world’s first and only tool to help the already busy volunteer organize a local parade. This includes providing an online registration tool, communication tools, staging and line up features, and preparing budgets.

I’ve personally been involved with our local parade in Annandale for most of my life. In fact, I grew up on our parade route. Therefore, I really didn’t have a choice. From a young age, I witnessed the most amazing marching bands and spectacles that you wouldn’t see anywhere else but at a parade. It also provided a unique and positive social gathering that brought most of the community together… …to our house.
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