When thinking of how to decorate your float, make your motive your driving factor. Are you strictly there to have fun? Are you pushing brand awareness? Maybe you’re sharing a message or new product. No matter what, your float has endless opportunities, but your goal should drive your design.
Showcasing your company’s or organization’s style will create instant recognition, and bolstering it or going over the top will force spectators to take notice. A lot is going on in a parade so having eye-grabbing colors, eccentric people walking alongside the float, and a plan in place for how to interact with the viewers is what will set you apart from the rest of the participants.
If your goal is to make noise and stand out, so spectators recognize your brand, consider having live music or a sound system and people dancing around your float interacting with the crowd. Sure, parades are fun entertainment for the kiddos, but your ultimate goal is to get people noticing you are there and for them to think about you long after the parade has ended.
If your goal is to promote a new product, have handouts ready or an eye-grabbing display of the product itself. This is an opportunity to get in front of 1000’s of people and to put your marketing material directly into their hands at no additional cost.
No matter what your goal is though, spending time acknowledging your audience and asking for their participation is key to the success after the parade has ended.
You do not need to spend a ton of money to make your parade float eye-catching. Some cheap options to complete your design are balloons, vinyl material, signs, led lights, and costumes to name a few. We suggest using your brand colors to instill instant recognition and a large sign that displays your logo and your marketing push.
TEASER! In the very near future, by using Parade Cloud, you will be able to not only link up with spectators face to face, but also in a virtual environment. Parade Cloud will soon ping the spectators phone as your float passes by with a link to your page, a contest you’re promoting, or a coupon that customers can use that day/week to make the parade experience, and the feeling they get, far more expansive and impactful than just a super cool looking float. They can also vote on their favorite floats!